Eighteen years selling enterprise software.
Now I run the AI for you.
I started holam because the AI tools sold to small and mid-market companies are powerful — and almost no one uses them. The gap isn't technology. It's operation. Holam closes that gap.
Book a call →The problem we kept watching.
For 18 years, I sold enterprise SaaS. PropTech, mostly. Deals closed in 20+ countries — Germany, the UK, France, the Netherlands, Israel, the US, Australia, Singapore, Japan.
Here's what I saw, deal after deal: a company signs a $200K annual contract. The CIO is proud. The team gets onboarded. Three months later, half the seats are unused. Six months later, the champion changes jobs.
This wasn't bad software. It was good software, sold the wrong way. The vendor sold a tool. The buyer needed a result. The two never connected.
Then AI happened. And it got worse. Every vendor sells "AI-powered" everything. Every SMB owner has tried three AI tools and abandoned them — not because the tools were bad, but because nobody had time to run them.
So I built the company I wished existed when I was on the buyer side.
Three principles.
01
Outcomes, not access.
Calls answered. Meetings booked. Tickets deflected. Documents processed. The metric is in the contract. If we don't deliver, you don't pay. We don't sell software licenses — we sell the result the software is supposed to produce.
02
Operated, not delivered.
You don't manage prompts. You don't tune models. You don't run integrations. We do all of it. You get reports. Most AI products fail not because the technology doesn't work — they fail because nobody runs them well after the demo.
03
Boring is the point.
We don't chase the newest model release. We don't pivot to the latest hype. We build systems that run the same way on Tuesday morning as they do on Friday night. Reliability in B2B AI is rarer than capability. That's our edge.
Selim
Berlin · operating from rentaudit GmbH
"I've spent two decades watching sales teams burn out on work AI can do. Holam is what I wish I could have bought when I was running pipeline."
I'm based in Berlin. Originally from Turkey. I've lived in five countries and worked across three continents.
My background is enterprise B2B sales — I led deals for PropTech and SaaS companies from $50K to $2M ACV, across EMEA, the Americas, and APAC.
In 2024, I went through Le Wagon's coding bootcamp in Berlin. Then I built rentaudit.de — a live, paid SaaS. Real customers, real revenue.
That combination — selling AI products and building them — is what makes holam different from a typical agency.
What it's like to be a customer.
You'll talk to me directly for the first six months. Not an SDR, not an account manager — me.